Can I Help You with Your Career?
and Job Search Marketing Plan
many a professional has already discovered, the best way to manage
your career is to view yourself as a consultant who is selling services.
you are looking for a full-time job or selling your services to
multiple clients, the dynamic is very similar.
are 10 questions that I help my clients answer in order to successfully
market their services in today's market:
services do I want to sell and at what price?
whom (generally speaking) do I want to sell them?
What is the size of the market and who are my competitors?
What special skills, qualifications, and qualities do I bring
to the table?
is my competitive advantage and brand?
Do I have any built-in disadvantages to overcome? How will I structure
my message to address concerns related to these "disadvantages?"
Who are my target "customers" (specific potential employers)?
What do my potential customers need and how can I help them? What
value do I bring?
What is my networking strategy?
How do I get an opportunity to pitch (interview)? How do I get
my cover letters, resumes, and interviewing skills in tip-top
How do I close the sale (land the job and negotiate favorable
is a game; and it's important to know the rules of the game."
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