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Career & Job Search Marketing Plan
 
 

 

How Can I Help You with Your Career?

 

Career and Job Search Marketing Plan

 

As many a professional has already discovered, the best way to manage your career is to view yourself as a consultant who is selling services.

 

Whether you are looking for a full-time job or selling your services to multiple clients, the dynamic is very similar.

 

There are 10 questions that I help my clients answer in order to successfully market their services in today's market:

 

  • What services do I want to sell and at what price?
  • To whom (generally speaking) do I want to sell them?
  • What is the size of the market and who are my competitors?
  • What special skills, qualifications, and qualities do I bring to the table?
  • What is my competitive advantage and brand?
  • Do I have any built-in disadvantages to overcome? How will I structure my message to address concerns related to these "disadvantages?"
  • Who are my target "customers" (specific potential employers)?
  • What do my potential customers need and how can I help them? What value do I bring?
  • What is my networking strategy?
  • How do I get an opportunity to pitch (interview)? How do I get my cover letters, resumes, and interviewing skills in tip-top shape?
  • How do I close the sale (land the job and negotiate favorable terms)?

 

 

 

"Job-hunting is a game; and it's important to know the rules of the game."

 

For FREE tips on how to have a great career, reap the rewards that really matter to you, and keep balance in your life, subscribe to "The Bottom Line," Global Career Coaching's monthly newsletter, by filling out the following form:

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ph (415) 285-0826
peter.jacobs@gccoach.com

© 2008 Peter S. Jacobs, all rights reserved
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