How Can I Help You with Your Career?

Career and Job Search Marketing Plan

As many a professional has already discovered, the best way to manage your career is to view yourself as a consultant who is selling services.

Whether you are looking for a full-time job or selling your services to multiple clients, the dynamic is very similar.

There are 10 questions that I help my clients answer in order to successfully market their services in today's market:

• What services do I want to sell and at what price?

• To whom (generally speaking) do I want to sell them?

• What is the size of the market and who are my competitors?

• What special skills, qualifications, and qualities do I bring to the table?

• What is my competitive advantage and brand?

• Do I have any built-in disadvantages to overcome? How will I structure my message to address concerns related to these "disadvantages?"

• Who are my target "customers" (specific potential employers)?

• What do my potential customers need and how can I help them? What value do I bring?

• What is my networking strategy?

• How do I get an opportunity to pitch (interview)? How do I get my cover letters, resumes, and interviewing skills in tip-top shape?

• How do I close the sale (land the job and negotiate favorable terms)?

"Job-hunting is a game; and it's important to know the rules of the game."

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