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Career & Job Search Marketing Plan


How Can I Help You with Your Career?


Career and Job Search Marketing Plan


As many a professional has already discovered, the best way to manage your career is to view yourself as a consultant who is selling services.


Whether you are looking for a full-time job or selling your services to multiple clients, the dynamic is very similar.


There are 10 questions that I help my clients answer in order to successfully market their services in today's market:


  • What services do I want to sell and at what price?
  • To whom (generally speaking) do I want to sell them?
  • What is the size of the market and who are my competitors?
  • What special skills, qualifications, and qualities do I bring to the table?
  • What is my competitive advantage and brand?
  • Do I have any built-in disadvantages to overcome? How will I structure my message to address concerns related to these "disadvantages?"
  • Who are my target "customers" (specific potential employers)?
  • What do my potential customers need and how can I help them? What value do I bring?
  • What is my networking strategy?
  • How do I get an opportunity to pitch (interview)? How do I get my cover letters, resumes, and interviewing skills in tip-top shape?
  • How do I close the sale (land the job and negotiate favorable terms)?




"Job-hunting is a game; and it's important to know the rules of the game."


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© 2008 Peter S. Jacobs, all rights reserved
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